About Us

Don't throw a HISSY FIT over what to wear anymore - we got you💦xxxx

✨Hissy Fit Clothing was originally founded in 2015 by Fashion Design graduate Danielle. 

✨We are a super small team of 3 office/warehouse staff + a factory team of 5 seamstresses who are all paid over minimum wage. 

✨All of our clothing is 100% designed & made by us ethically in Birmingham, UK.

✨Everything you see on our website is original, unique & exclusive to Hissy Fit.

✨We only use sustainably sourced dead stock/vintage fabrics for our clothing.

✨We have a fully transparent supply chain and an extremely low carbon footprint (everything from fabric sourcing to content creation is done locally!)

What we stand for

✨Valuing our Customer! Hissy Fit is your brand. We are constantly listening to your feedback/suggestions and taking action. We absolutely love chatting to you and seeing you wearing Hissy Fit. We pride ourselves on our customer service, there is no issue we cannot solve so get in touch via email if anything is wrong or playing on your mind. We also offer an alteration service if needed, click here.

✨ Being honest & transparent! We are constantly improving and like to take you along for the journey. We show you when things go wrong as well as them going right. We offer proper transparency into who designed your outfit, who made your outfit, what fabric was used and who packed it. You can see it all daily on our socials, Instagram & Tik Tok.

✨Working with what we've got! We want to be a brand making a difference, not just adding to the problem. We work with what we've got before creating new. We use dead stock fabrics only instead of buying anything new, we make pieces from offcuts before cutting into new rolls, we shoot in local areas instead of flying overseas, we give freebies to customers before donating to influencer hauls, we buy vintage stock instead of importing, we stay close to our cost price rather than focussing on profits, we use local manufacturing instead of overseas factories, we donate to charities instead of building our bank balance, we are mindful of our footprint instead of focussing on turnover, we empower our customers of all shapes, sizes and backgrounds. We are Hissy Fit. 

Story of Hissy Fit;

"Hi, my name's Danielle. I'm 33 and I own a clothing company called Hissy Fit..."

I studied Fashion Design at university for 4 years & then got a full time job in retail. I couldn't afford to move to London to get my dream job in fashion, so I created my own instead. After a few years in retail management (imagine it's now 2015) I started really craving a creative outlet and that is how Hissy Fit was born. I grew tired of sales targets, boring stock packages and so many rules! I always remember thinking 'when did shopping get so serious?!'

I began designing, making & selling pieces online on my days off from work. I sold out of my designs within 2 weeks and that really gave me the drive to keep it going. I was working long hours out of my nans spare bedroom keeping up with orders when I decided to get serious. I finally said goodbye to my job and handed in my notice a week before Christmas. Not the best move as I then desperately needed money to invest in stock, so I went to The Princes Trust for help - after an intense business course, I had to attend a dragons den style interview, propose my business plan & beg for a loan - I passed and put all the money into my first proper collection and HF was in full swing. From that moment on, Hissy Fit has gone from strength to strength.

I managed to find a small UK factory to manufacture for me as demand grew. Then, as I had a load of stock, I needed space. I rented my first studio in Birmingham city centre. Hissy Fit has now had 5 moves and I'm in my biggest unit yet. I have finally grown the business to a point where our factory has had to expand space also, and now employ 8 staff. The dream is coming true and its changing the future of fashion to be more conscious.

I want to let past, present & future HF customers know that every single penny I make from HF goes straight back into the business. It's been a slow and steady road for HF keeping our manufacturing local & ethical as well as keeping pieces as affordable & inclusive as possible.

Shopping should be fun and 100% guilt free - thats Hissy Fit.  The brand is growing bigger day by day and we don't plan on stopping any time soon! Watch this space, I'm nowhere near done. 

- D xx