It all started with a fabric shopping trip.
Hissy Fit has always been about guilt-free fashion. A cool, fun, and versatile women’s clothing brand creating all sorts of garments over the past 10 years, but fleeces have never been a consideration. Then you yowled at us. Like a clutter of hungry cats: you really wanted that cat print fleece.
Didn’t you?
We couldn’t believe it.
I’d been scrolling through comments back at the unit and was blown away by the demand. We HAD TO order a roll of the cat fleece to run a sample.
Look, you know me, I like a yap.
I can’t keep my meow-th shut.
I’m excitable, alright!?
We promoted it through a TikTok and
It
B L E W U P.
Eeeeeek! I called our suppliers as fast I could type and asked to put the rest of the rolls on hold so that we could launch a pre-order.
What could possibly go wrong?
The next day we went to pay and collect our fabric but the cat print wasn’t there. There’d been a mix up on which fabric we wanted. That’s one of the issues with our more sustainable approach, with deadstock it’s not as simple as just ordering in exactly what we need.
Me: You’ve gotta be kitten me.
Desperately, we grabbed a roll of the alternative cat print (now known as Winter Kitty) to make another sample. I was sure that no-one would want it and everyone would hate me and we would have to go into hiding forever.
But that video blew up even more.
We sold 160 cat fleeces on pre order. We could only make 60 cat fleeces.
Me: Paw-don me!?
So the first 60 customers were safe. But we had a decision to make and I decided to leave it to you.
- Option A: Replacement Winter Kitty Print + £5 refund
- Option B: Cancel + refund for store credit
- Option C: Cancel + refund original payment
A lot of you went with Option A: That meant a lot of £5 refunds. But more importantly a lot of happy Hissy Fit customers! - In fact, Winter Kitty is such an icon that we got another 100+ customers registering their interest in the print!
Winter Kitty: She is the moment.
So I pounced back to the suppliers and ordered every inch of Winter Kitty that they had. We avoided a cat-astrophe. And I’m SO happy that we were honest with you about everything. Our community is absolutely purrr-fect. I love your cat-titude. We are so fur-tunate to have you.
Sadly, we’ve now sold out of all of our Winter Kitty stock.
But BIG NEWS: IT’S COMING BAAAAAAACK!
Don’t miss your women’s fashion meowment - go and get your Hissy Fit Winter Kitty fleece now:
https://hissyfitclothing.com/products/winter-kitty-print-fleece-pre-order?srsltid=AfmBOorQnpscGpaSZ3GyLZoD-SZcVs0kAJk0UxsGxuyR4APbRTLp-OFB
Me: Meow’s the time to celebrate!