About Us

Don't throw a HISSY FIT over what to wear anymore - we got you💦xxxx

✨We are a super small team of 3 office/warehouse staff + a factory team of 6 seamstresses.
✨All of our clothing 100% designed & made by us, ethically in Birmingham, UK.
✨Everything you see on our website is original, unique & exclusive to Hissy Fit
✨We sustainably source dead stock fabrics for our clothing.
✨We believe in a fully transparent supply chain and zero waste manufacturing. 

✨Based in Birmingham UK we do everything from here including; designing, marketing, shipping, photography, web design, returns, social media.
✨We took over a new unit at the start of 2020 and put a huge investment into refurbishing the place, it's finally getting to be an amazing headquarters that we hope will open up more jobs in fashion in Birmingham. Watch this space.

✨Also based in Birmingham UK and just a 4 minute drive from our warehouse/office. 
✨The factory is a separate company and a small family run business. We have worked with this factory for nearly 6 years. 
✨We visit the factory daily to oversee all production, work on samples, collect stock and catch up over a coffee. 
✨Having a factory so close means we know exactly who made our clothing, and under what conditions. We have a full transparent supply chain and that has always been important to us. With the factory being local this is also means that our carbon footprint is super low, instead of importing from overseas. 
✨We show as much content as we can of the factory (see our instagram story highlights & Tik Toks for loads of insights) but we do have to respect their privacy as a separate company. 

"I studied Fashion Design at university for 4 years & then got a full time job in retail. I couldn't afford to move to London to get my dream job in fashion, so I created my own instead. After a few years in retail management (imagine it's now 2015) I started really craving a creative outlet and that is how Hissy Fit was born. I grew tired of sales targets, boring stock packages and so many rules! I always remember thinking 'when did shopping get so serious?!'
I began designing, making & selling pieces online on my days off from work. I sold out of my designs within 2 weeks and that really gave me the drive to keep it going. I was working long hours out of my nans spare bedroom keeping up with orders when I decided to get serious. I finally said goodbye to my job and handed in my notice a week before Christmas. Not the best move as I then desperately needed money to invest in stock, so I went to The Princes Trust for help - after an intense business course, I had to attend a dragons den style interview, propose my business plan & beg for a loan - I passed and put all the money into my first proper collection and HF was in full swing. From that moment on, Hissy Fit has gone from strength to strength.

I managed to find a small UK factory to manufacture for me as demand grew. Then, as I had a load of stock, I needed space. I rented my first studio in Birmingham city centre. Hissy Fit has now had 5 moves and I'm in my biggest unit yet (it took a full renovation but going to be worth it!). I have finally grown the business to a point where our factory has had to expand space, and now employ 6 seamstresses. I have a unit with full time warehouse staff shipping out orders, and an office with full time marketing staff. The dream is coming true!

I want to let past, present & future HF customers know that every single penny I make from HF goes straight back into the business. It's been a slow and steady road for HF keeping our manufacturing local & ethical as well as keeping pieces affordable & inclusive. Everyday is a struggle but it's all good fun. Our little team pushes through it because we know you deserve better than shopping the same mass produced, fast fashion sh$t.

Shopping should be fun and 100% guilt free - thats Hissy Fit.  I work my ass off everyday on HF and don't plan on stopping any time soon! Watch this space b. Love ya #hissyfitbitches"

- Danielle  ​